Cinecittà invests in RGB pure laser projection

Photo credit: Cinecittà

NUREMBERG, Germany – Christie^® is pleased to share that Cinecittà, Germany’s largest multiplex, has recently installed 12 RGB pure laser projectors, with more to follow. ECCO Cine Supply & Service supplied and installed the projectors. 

Cinecittà opened in 1995 in the heart of Nuremberg’s old town. The multiplex, which has 24 screens, is built largely underground and includes a movie merchandise store, various restaurants, and café bars, which are also open to the public. As a result, the building is a versatile meeting place.  

The multiplex is owned by the Weber family, who aim to deliver a superior moviegoing experience for their guests. “Technology plays a major role in the visitor experience,” explains exhibitor Wolfram Weber. 

“A movie should be presented in the best possible way so that all facets can be seen and heard. Watching a film on the big screen with the best possible picture and sound and hearing the audience’s reaction is very different to sitting in front of a screen at home. You are simply more involved in the action in the cinema. A quote by Franz Kafka from the early days of cinema still applies today: ‘Went to cinema. Cried’.”  

With Christie CP4435, CP4425, CP4420 and CP2415 RGB pure laser projection, the light output in the auditorium significantly improved for both 2D and 3D content. Weber explains that upgrading to these new laser projectors not only improved image brightness, but also reduced energy consumption by about 340,000 KWh per year. With energy costs on the rise, it was important to implement energy-efficient measures.  

Additionally, sustainability was considered in the decision-making process, as the new projectors no longer require xenon lamps, eliminating the need to dispose of consumables. Overall, the new laser projectors are more compact, energy-efficient, and sustainable, making them a great choice for the multiplex. 

“We have been supporting Cinecittà for many years. In addition to Christie RGB pure laser projection, we have installed Christie^® Vive audio in the Cinecittà’s Cinemagnum auditorium. It’s really nice for us to see Cinecittà and its guests enjoy the technical quality of the new projection systems,” Thomas Rüttgers, Managing Director of ECCO Cine Supply & Service, explains.  

In addition to the installation of more laser projectors, Cinecittà has plans to convert more auditoriums to deluxe screens. Wolfram Weber: “We currently have five deluxe screens, but the concept has been very well received by audiences and we still see room for improvement.”