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CINITY is defining the future of moviegoing

January 01, 2024

CINITY sign in Chinese cinema lobby

What makes for the perfect moviegoing experience? If you can watch “Aquaman and the Lost Kingdom” in the comfort of your own home on an ultra high-def HDR television, why bother going to a theatre at all? Is it for a more immersive environment with better sound and fewer distractions? Is it for a bigger picture with more color and more contrast? How much more would it take to get you off your couch?  

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