Christie’s Rishubh Nayar on India’s evolving ProAV market

In an interview with DQ Channels, Rishubh Nayar explains how Christie’s focus on solution selling extends beyond projectors and LED displays to encompass image processing, AV-over-IP, calibration, installation, and long-term service support. He also highlights growing opportunities in markets such as government, museums, and experience centers, while emphasizing the importance of partner training, technical expertise, and post-sales support in delivering successful projects.  

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