Christie Vive Audio
Krikorian Premiere Theatres
As theaters industry-wide convert to digital, exhibitors are leveraging the latest cinema technologies and content formats to offer customers an enhanced movie going experience. Developments such as 3D, high frame rate and 4K projection have given exhibitors innovative new platforms to showcase movies in new and exciting ways, pushing the envelope of immersive cinema content.
While the visual side of digital cinema has been quick to adopt new technologies and standards, improvements to cinema audio have fallen behind. However, with the introduction of new immersive audio formats now entering the cinema landscape, the need for high-quality audio in auditoriums is increasing and theater operators are taking notice.
“Audio is the next logical step,” remarks Todd Cummings, Vice President of Operations with Torrance, CA-based Krikorian Premiere Theatres (KPT) on the increased emphasis being placed on cinema audio in today’s high tech theater. “It’s very important – we’re currently making investments in audio to differentiate ourselves from the competition.” Part of these investments for KPT was to outfit an auditorium at their Buena Park Metroplex 18 location with a Christie Vive Audio system.