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Christie LCD panels elevate real estate showroom

March 01, 2021

Images courtesy of @biaferrerartes

SÃO PAULO, Brazil – Parque Global, the largest real estate development in Latin America, located in São Paulo, Brazil, recently opened a spectacular showroom featuring a unique mosaic of 34 Christie® LCD panels to give visitors an exclusive experience.

Parque Global is a megaproject with five high-rise residential towers with a total of 672 luxury condominiums, a shopping area, children’s playgrounds, sports facilities and a fitness centre in a landscaped greenspace covering 218,000 square meters (53 acres). Acknowledged as Latin America’s largest mixed-use development, Parque Global, located by the banks of the Pinheiros river, will be for São Paulo what the iconic Hudson Yards is for New York.

Parque Global LCD Video Wall

To show the project to potential clients, the developers Bueno Netto have built a spectacular 3500 square meter (37,000 square foot) showroom next to the development and commissioned the production company Not So Impossible with the creation of different audio-visual experiences to convey the wow factor to visitors.

Not So Impossible looked after the design, creation and content, and management of suppliers and clients. In turn, it also brought on board the image technology company On Projecoes for the development, installation and technological roll-out of the AV. “What the client wanted from this project was to give visitors an impression of modernism, technology and a fantastic sensorial experience in the showroom,” explained Marcos Boromello from On Projecoes.

And so, when visitors walk into the showroom, they enter an amazing space with 34 interconnected Christie LCD video wall panels. The displays tell the story of the development and the different companies involved, including the architects, designers and other professionals who provided input into the project. The screens are arranged in a special art-gallery format that engages and moves visitors from the moment they step into the showroom.

A total of 34 videos were created specifically for the project in full HD format. The video signals are distributed individually and synchronized by means of three servers and multimedia control software.

The 34 panels are Christie FHD492-XB, a model made and available exclusively in Brazil. This 49-inch LCD video wall panel features full HD resolution, 450 nits, an ultra-narrow bezel and portrait or landscape orientation, and all at a very competitive price.

“Given that it was going to be in operation 24/7, we opted for these LCD panels because of their high quality and the proven reliability of Christie products,” explained Marcos Boromello from On Projecoes. “And also for Christie’s excellent customer service and for the prompt delivery, as these particular panels are manufactured here in Brazil,” he added.

The showroom also includes other areas with different audio-visual experiences, like a 70 square meter (750 square foot) scale model with video mapping, in addition to projections and an interactive model.

“The truth is that the showroom is completely different to any other sales booth for a real estate development. In fact, the experience is more akin to an art exhibition or an interactive museum, underscoring the spectacular quality of Latin America’s largest mixed-use development,” concluded Marcos Boromello.

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