SAO PAULO - The Brazilian chain Cineplus has outfitted the premium theater in its Jardim das Américas multiplex in the city of Curitiba with a Christie® CP4325-RGB pure laser projector and the Christie Vive Audio™ sound system in conjunction with Dolby Atmos. Brazilian company Cinecompany carried out the integration.
Cineplus is a chain of cinemas with a strong presence in the states of Paraná and Santa Catarina that includes seven multiplexes with a total of 19 screens and over 4000 seats. The complex in Jardim das Américas was the first in the south of the country to have all its screens in 3D and the first in Brazil to be accessible for the blind and deaf.
The premium theater, given the name TSX, seats 420 and is the largest in Curitiba. It is equipped with a truly impressive Severtson screen measuring 16.5 by 7.2 meters. The multiplex, located in the Jardim das Américas shopping center, has six screens, another two of which also have Christie projectors, in this case the Christie CP4220 and Christie CP2215.
Marina Pastre, administrative director of Cineplus, recalls the reasons why the company decided to opt for Christie pure laser technology for its premium theater: “We had seen the image quality of the CP4325-RGB at events in Brazil like Expocine and ComiCon Brazil (CCXP), and were really impressed. The brightness and contrast it offers are unmatched, and give audiences an unparalleled experience. In such a competitive market as the cinema, it is crucial to be able to count on a new technology that provides added value.”
She added: “RGB laser projection technology is good for us as exhibitors and also for our movie-going public. It allows us to differentiate ourselves with an attractive new product and advanced image technology that offers fantastic brightness and contrast. And it saves in costs as you no longer have to think about changing lamps.”
Cineplus also wanted to equip its premium theater with the best available cinema sound, which is why it chose the Christie Vive Audio LA Series of speakers in combination with Dolby Atmos. “These line array speakers guarantee a performance and durability far superior to other brands,” claimed Marina Pastre. “The clarity and quality of the sound, mainly in Atmos, is really impressive. Not to mention the warranty Christie offers, which is far greater that the other brands we deal with.”
Pastre also underscored the service provided by Christie in Brazil. “We would like to thank Ricardo Laporta, Sales Manager for Christie’s Cinema division in Brazil, for his close involvement in the whole process of modernizing our theater, not only in relation to Christie equipment, but also giving us the advantage of his experience and know-how and presenting us to different partners and suppliers. His availability at all times was key in the success of the project.”
She concluded: “The truth is that working with one single manufacturer who proportions both the projection and the audio technology, as is the case of Christie, is very advantageous. It allows us to save time and to create a strong relationship with the brand, which gives us great peace of mind.”
With its RealLaser™ technology and the CineLife™ electronic platform, the Christie CP4325-RGB pure laser is a compact “all in one” projector complying to DCI standards, which stands out for its superior image quality, durability and low cost of ownership. It is the brightest model in the Christie RealLaser family of projectors.
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
Christie® is a trademark of Christie Digital Systems USA registered in the United States of America and certain other countries