Engineering immersive experiences with LED and projection
Channel Times
October 13, 2026
In an interview with Channel Times, Rishubh Nayar, ProAV sales director for India at Christie, discusses the evolution of India’s ProAV market and the growing emphasis on outcome-driven visual infrastructure. Nayar explains how organizations are increasingly evaluating technology investments based on lifecycle value, reliability, serviceability, and long-term performance rather than upfront cost alone. He also examines the complementary roles of direct-view LED and projection mapping in creating impactful visual experiences across command-and-control centers, experience centers, museums, cultural attractions, and heritage sites.