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Christie Appoints Exertis ProAV Australia for distribution

December 14, 2020

ADELAIDE, Australia – Adding momentum to its sales and marketing efforts in the region, Christie®, a leader in creating and delivering the world’s best visual and audio experiences, has appointed Exertis ProAV Australia to serve as its specialist distribution partner in Australia and New Zealand, according to Exertis ProAV Australia President & CEO Kevin Kelly.

“Christie is a global audiovisual, content management and image processing technologies industry leader,” Kelly said today. “Starting with inspired ideas and innovative solutions, Christie offers a complete range of high-quality AV solutions for cinema, business, education, entertainment and industry. We look forward to presenting their award-winning solutions to our resellers across all vertical markets in Australia and New Zealand.”

According to Michael Bosworth, executive vice president, Enterprise at Christie, Christie selected Exertis ProAV Australia to represent the line because of its deep and broad base of knowledge across all vertical markets and its unmatched commitment to providing high value added, specialist focused programs that can directly contribute to Christie’s future growth in the region. “Exertis ProAV understands the unique AV needs of resellers and their end-user customers in every type of application in every vertical market. Their product and market knowledge is going to help us meet our near-term and long-term business development objectives.”

Further commenting on the appointment, Exertis ProAV Australia General Manager Nick Cocks emphasized that, “From houses of worship to Hollywood, from mission-critical command centers to classrooms, Christie technology enables truly awe-inspiring installations that capture the attention of audiences in every vertical market we serve. The addition of Christie’s complete line of solutions to our portfolio is going to provide resellers with many exciting new options to present to their customers.”

About Exertis
Exertis is a leading route-to-market and supply chain partner for established and emerging technology brands across consumer, business and enterprise, and is a wholly-owned subsidiary of parent company DCC PLC, an FTSE 100 company. After 38 years of profitability, Exertis continues to outperform the market, achieving revenues of £3.631billion in FY2019. Exertis represents 1,400 global and emerging brands selling to more than 50,000 reseller and retailer customers focused on consumer, mobile, business, enterprise and IT Supplies. It also provides an industry-leading and innovative range of services and value-added solutions. With offices in Europe, North America, Middle East and China and with global reach via its supply chain services, Exertis employs 4,100 people in 21 countries. Visit

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