New rental and staging partner appointed

SHENZHEN, China – Christie^®, a leader in creating and delivering the world’s best visual and audio experiences, is pleased to announce the appointment of Astron Digital Technology Co., Ltd as a rental and staging partner for the Chinese market.

Based in the southeastern city of Shenzhen, Astron Digital Technology has excelled in the supply of pro-venue projection and audiovisual systems for live events and exhibitions, as well as implementation of lighting, immersive and interactive projects. With a highly proficient sales and technical team, and a robust channel network built up through years of industry knowledge and experience, Astron Digital Technology is well-positioned to represent Christie’s range of 3DLP^® projectors and Pandoras Box products in the rental and staging market.

“We are honored to be associated with Christie, which is renowned for its state-of-the-art projection technologies,” said Hualong Zhang, general manager, Astron Digital Technology. “The visual quality and performance of Christie’s 3DLP projection and content management systems, as well as their excellent customer service will allow us to offer the most appropriate, cost-effective solutions for customers. I look forward to working closely with the Christie team to build a long and fruitful business relationship.”

“As an established rental and staging company with many major projects under its belt, Astron Digital Technology has carved a niche in this highly dynamic market since its establishment in 2017,” said Michael Bosworth, executive vice president, Enterprise, Christie. “The appointment of Astron Digital Technology as our rental and staging partner will enable Christie’s visual solutions to be deployed for various live events and projects, thereby reaching out to more market segments and customers in China.”

April Qin, sales director for China, Enterprise, Christie, added, “With the increasing popularity of live events and performing arts as part of the government’s drive to promote cultural tourism, we see tremendous opportunities for Christie in these vibrant market segments. I look forward to working with Astron Digital Technology in expanding our rental and staging network, and in so doing make Christie’s products more accessible to our customers.”

Featuring purpose-built features and backed by decades of experience, Christie’s 3DLP projectors are available in a wide range of brightness, resolution and illumination options. They include the highly capable 4K40-RGB Series, Griffyn Series, Crimson Series and Boxer Series projectors that are designed for life on the road. All feature rugged design, rigging-ready handles, omnidirectional capabilities, embedded warping and blending, and optional stacking kits for fast, efficient deployment in rental and staging applications.

The award-winning Christie Pandoras Box family of hardware and software tools includes real-time video playback and processing that enables the creation of amazing visual experiences. From project conception to realization – and every step in-between – Pandoras Box gives users complete control over the entire workflow, maximizing efficiency while opening up a world of creative possibilities.