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Christie at CineAsia 2020

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Christie at virtual CineAsia 2020

November 01, 2020

Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will stand united with cinema industry partners by joining the CineAsia 2020 online tradeshow, taking place November 4-5.

The virtual event enables Christie to reaffirm its support for partners and customers in the Asia Pacific region, as various exhibitors seek to reopen their theatres after extended periods of closure due to COVID-19. CineAsia 2020 also serves as a useful platform for Christie to showcase its state-of-the-art cinema technology and services designed to further improve cost of operation.

“These are unprecedented times and it’s certainly not business as usual for many cinema exhibitors in the region,” said Han Kim, executive director for APAC, Cinema, Christie. “Through our participation in CineAsia 2020, we want our partners to know we are here to support them during challenging times. With new products and programs designed specifically to get exhibitors up and running as soon as possible, we are working towards an eventual recovery for the industry.”

Christie’s CineAsia 2020 landing page will showcase the latest technologies and resources aimed at helping exhibitors reopen for business. These include the newly introduced Christie CounterAct™ UV light disinfection products with patented Care222® technology that emit far-UVC 222nm light that’s shown to significantly reduce surface pathogens in indoor spaces. Ideal for cinemas and other indoor venues, it’s the only far-UVC germicidal technology that may also be used around people, and the only with a proprietary filter that prevents longer UVC wavelengths from being emitted.

Another highlight of the virtual booth are three high-value RGB laser cinema projectors that offer small-screen exhibitors an advanced, yet affordable digital cinema option. Known as the CP2306-RGBe, CP2308-RGBe and CP2310-RGBe, they are capable of projecting up to 10,000 DCI lumens of brightness, achieve greater than 90% of the Rec. 2020 color space, and a 2000:1 contrast ratio for amazing cinematic experiences.

Also on show are Christie’s proprietary CineLife and CineLife+ electronics platforms that are manufactured, designed and integrated into Christie’s range of DCI-compliant projectors. Featuring a streamlined UX-designed interface, Christie CineLife simplifies the playback, scheduling and management of cinema content, providing advanced capabilities such as HFR support for 2K 120fps and 4K 48fps for native 4K 3D playback.

To help dealers realize a recurring revenue stream from their clients, Christie has introduced a new Rental Mode capability for its CineLife (Series 3) and CineLife+ (Series 4) cinema projectors. Instead of purchasing a projector outright, Rental Mode allows the option for a projector to be rented or leased to an exhibitor. This function allows term limits to be set on projectors, giving dealers control over the equipment rental and offering exhibitors the financial freedom to welcome audiences back with the best and brightest Christie cinema projectors.

Christie’s legacy in cinema can be traced back almost 70 years and many of its lamp-based digital projectors, famed for their reliability and quality, are still in service today. With two Academy Awards for Technical Achievement, Christie is both proud of its cinematic heritage, and excited about its future.

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