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Supercines opens Ecuador’s biggest multiplex

June 10, 2021

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Photos courtesy of Supercines

Guayaquil, Ecuador -  Supercines, Ecuador’s largest cinema chain, has recently opened a 16-screen multiplex in the city of Guayaquil, outfitted entirely with Christie® cinema solutions, including RGB pure laser projectors, Christie Vive Audio® and LCD digital signage displays. The project was carried out by T&T Cinema LLC integrators who supplied and installed all the Christie equipment in the stunning new complex.

Located in the Riocentro Ceibos shopping mall, the new Supercines Ceibos, can seat 3034 spectators, making it the biggest in the country. Fifteen of its 16 screens have Christie RGB pure laser projectors, including the CP2320-RGB and CP2315-RGB models, featuring Christie Real|Laser illumination technology, which guarantees excellent image quality and brightness levels above DCI standards throughout the projector’s operational lifetime.

Supercines has used Christie RGB pure laser technology since 2019, when it opened its Supercines Ámbato multiplex with seven of Christie’s RGB pure laser projectors. “We decided to place our trust once again in the Christie Real|Laser  models for Riocentro Ceibos because our experience up until now has been more than positive thanks to the excellent quality of the image and the superb color range,” explained Marcel Morán, general manager of Supercines, adding that, “Christie has one of the best laser projectors available in the market, because, apart from the quality of the colors, it is so easy to use and requires almost no maintenance.”

Supercines chose Christie Vive Audio for the sound system in its new complex, including 259 screen channel and surround loudspeakers plus 55 subwoofers. “We were already using Vive Audio in some of our other multiplexes and the truth is that we are delighted with its performance. It gives us the fidelity, sharpness and clarity of sound we are looking for. And the fact that the speakers are also very aesthetic is a big plus,” said Marcel Morán.

In addition, Supercines Ceibos also installed almost 100 Christie SUHD551-L LCD panels to animate its lobbies. These 55-inch displays with 4K UHD resolution and built-in speakers are designed for 16/7 operation and are ideal for digital signage applications.

“We opted for these panels because we wanted to convey a more digital, animated and innovative image to our customers. They also allow us to modify content remotely, and their operational lifetime is much longer that other kinds of displays,” Morán claimed.

Diego López, Christie general manager for NOLA and Andes, pointed out: “We are thrilled to see that Supercines, a long-time Christie client who started out with our Xenon projectors, has understood the leap in quality and savings that RGB pure laser projection means for their screens. And we are particularly proud that it chose Christie not just for its projectors but also for the sound system and the digital signage in its lobbies. It reaffirms our role as the global provider for cinema screens of all sizes and all budgets.”

Belonging to Corporación El Rosado, Supercines has 24 multiplexes comprising a total of almost 200 screens in 15 different cities throughout the country, making it Ecuador’s biggest cinema chain.

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