Christie and OrionPC launch cinema rental program in Brazil

SÃO PAULO, Brazil - Christie^®, a leader in audiovisual technology solutions for the cinema industry, today, announced a new Cinema Rental program with OrionPC to provide exhibitors in Brazil the option to acquire state-of-the-art Christie RGB pure laser projection technology through a service model, at a fraction of the cost of purchasing the new equipment. CINEFLIX, an exhibitor from Paraná with 125 screens, is the first customer to join the program, with 80 screens.

The Cinema Rental Program is a service model, whereby OrionPC will finance, install, maintain, and repair the equipment using highly trained technicians for the length of the contract. This will allow more time for cinema operators to run and grow their businesses with confidence knowing that their screens will always shine brightly with Christie’s latest RGB pure laser projectors. With the new Christie Rental Program in Brazil, exhibitors can realize greater savings with RGB pure laser projectors over lamp-based ones, and even the smallest exhibitors can benefit from government-sponsored economic programs, such as RECINE, with minimal administrative effort, and lastly, exhibitors can open anywhere in Brazil with a simple and easy turn-key contract that can be expanded at the speed of their operations.

Gilmar Leal Santos, a shareholder of the CINEFLIX Group, said “The model is the most intelligent and versatile today, and was chosen by CINEFLIX because it makes the most strategic sense for the company both in terms of replacing equipment and in our expansion, which will be aggressive in the next months.”

Christie has the widest range of projection solutions for every type of theatre, from boutique film houses to premium large format, and its upgraded RGB pure laser projectors are the most energy-efficient—they produce 50% more lumens per watt, meaning they use less power to produce more brightness on screen, that’s up to 32 percent more energy savings on operation than the competition.

“We are really honored to have been chosen by CINEFLIX to start this important new phase of exhibition in Brazil,” says Ricardo Laporta, regional sales manager, cinema, Brazil. “It makes it even more special to know that we are building this relationship based on trust and focus. I am confident that this exciting journey is just beginning.”

Christie cinema projectors feature CineLife+ electronics, Christie Real|Laser^™ illumination technology, and an all-in-one design with integrated cooling and sealed optical path. They provide incredibly colorful and detailed, true-to-life 4K images while benefiting from a platform designed to support the content and formats of the future.