Christie to showcase leading cinema technologies at BIRTV

BEIJING – Christie^®, a leading technology innovator with over 65 years in cinema, is poised to elevate the cinema experience with its industry-leading solutions for all screen types, from small theatres to Premium Large Format (PLF) auditoriums, at the Beijing International Radio, TV and Film Exhibition (BIRTV).

To be held from August 21-24 at the China International Exhibition Center, this prestigious event is widely recognized as Asia’s premier exhibition for broadcasting, film, and TV. As a longstanding participant, Christie is dedicated to showcasing its strong support for valued partners and customers in China. The event offers an ideal platform to showcase Christie’s latest cinema technologies, including the new CineLife+™ RBe projectors featuring Phazer™ illumination technology, and a wide range of energy-efficient projectors designed to enhance the moviegoer experience, improve operational efficiency, and reduce costs.

“Our commitment to supporting our partners and clients in advancing China’s film industry through innovation and collaboration remains unwavering,” said James Li, executive director, China Cinema, Christie. “With over six decades of expertise in cinema, Christie consistently strives to elevate the cinema experience and deliver excellent return on investment. We’re pleased to once again participate in BIRTV, where we continue to push the boundaries of what’s possible in cinema technology, ensuring our solutions meet the evolving needs of the industry.”

Visitors to the Christie booth at #2A230 can explore the CP2406-RBe, a 2K-resolution, 6,000-lumen projector featuring Christie’s new CineLife+2K™ electronics platform. Perfect for boutique cinemas and small screen displays, it offers exceptional image performance. With Phazer illumination technology, it is 200-300% more energy efficient than comparable Xenon projectors, yielding 60-75% savings in energy costs per year. Setup is quick and easy with auto-configuration features, a motorized lens mount, and integrated electronic color convergence (ECC) for perfect color alignment. 

Also on show is the large-format Christie CP4455-RGB pure laser projector, which redefines the premium moviegoing experience for PLF theaters. Featuring dual-laser optical systems, Real|Laser™ illumination, and high-speed CineLife+ electronics capable of 4K 120fps HFR playback, this 57,000-lumen powerhouse shares the same architecture and technology as the award-winning CINITY Cinema System. As a CINITY projection system partner and authorized reseller, Christie provides high-performance digital projection technology and services to CINITY, ensuring outstanding cinematic visuals.

In addition, attendees can check out the Christie CP4420-Xe, catered to cinemas that value the proven performance of Xenon illumination and low upfront costs. Christie is the only manufacturer to offer CineLife+ Xe cinema projectors for screens up to 71 feet wide (21 meters). Boasting 4K resolution and capable of 4K 120fps or 4K 60fps/eye 3D playback with a suitable IMB, the CP4420-Xe ensures long-lasting brightness and exceptional image performance while maintaining the lowest operating costs in its brightness class.

Another highlight is the Christie CineLife+ IMB-S4 integrated media block, a cost-effective, feature-rich media server designed for Christie CineLife+ Series cinema projectors. It converts and delivers packaged feature film content within a secure, DCI-compliant environment. The IMB-S4 also has an improved battery life and storage capacity, 4K 96fps playback out of the box with its ultra-fast CineLife+ processing electronics, providing exhibitors with everything they need to offer audiences an exceptional moviegoing experience.

Christie’s industry-leading cinema technology is backed by the most extensive service group in the industry. At the booth, the Professional Services team will be available to discuss ChristieCare, Christie’s new range of extended warranty plans that provide comprehensive system protection and unparalleled flexibility.