SF Cinema acquires CineLife+ RGB and RBe projectors

Images courtesy of SF Cinema

BANGKOK – Christie^® is pleased to announce that SF Cinema, Thailand’s second-largest cinema chain, has deployed its CineLife+™ Series RGB pure laser and RBe projectors across 14 locations nationwide. The move reinforces SF Cinema’s commitment to delivering exceptional cinematic experiences for audiences throughout Thailand.

Under brands designed for diverse patron groups, SF Cinema has equipped its multiplexes with a wide range of 2K and 4K Christie laser projectors, including the CP2415-RGB, CP4425-RGB, CP4435-RGB, and CP4455-RGB pure laser models, as well as the CP2409-RBe and CP2411-RBe models featuring Phazer™ illumination. This strategic investment supports the exhibitor’s mission to deliver bright, sharp, high-quality images with improved energy efficiency, reducing operating costs while furthering its long-term sustainability objectives.

“At SF Cinema, our goal is to deliver the best possible moviegoing experience for our audiences,” says Suvannee Chinchiewchan, chief operating officer, SF Corporation Public Company Limited. “Christie’s laser projection has transformed the visual quality in our auditoriums, giving our guests brighter, more vivid, and lifelike images. The improved energy efficiency also supports our sustainability efforts, helping us offer a premium cinematic experience in a more responsible way.”

Chinchiewchan adds that the adoption of Christie’s laser technology has resulted in a marked uplift in on-screen performance. “The projectors deliver brighter, sharper, and more vibrant visuals, with better contrast, improved uniformity, and enhanced clarity that elevate immersion in every show,” she says. The stability and robustness of Christie’s DLP laser architecture also support SF Cinema’s high-traffic multiplex operations, ensuring consistent performance throughout heavy daily show schedules.

Audiences and internal teams alike have praised the upgraded auditoriums, highlighting the vivid image quality and enhanced sense of immersion. SF Cinema’s technical staff also value the stability and reliability of Christie’s laser projectors, which streamline maintenance and ensure consistently outstanding presentations.

Han Kim, vice president of Sales, Asia-Pacific, Christie, comments, “We’re honored to support SF Cinema in its mission to deliver world-class cinematic experiences. Their investment in Christie laser projection underscores their dedication to quality, sustainability, and innovation. We look forward to continuing our strong partnership as SF Cinema enhances its auditoriums for audiences throughout Thailand.”

Powered by ultra-fast Series 4 processing electronics, Christie CineLife+ Series brings advanced projection capabilities once reserved for premium large-format venues into mainstream cinema auditoriums. With Real|Laser™ illumination and an intuitive, UX-designed touch panel, CineLife+ projectors deliver exceptional color, contrast, and operational efficiency. 

Fully DCI-compliant, they offer long-life performance and support both 2D and 3D content in 4K resolution at up to 120 frames per second, ensuring consistently stunning, high-impact visuals. Christie laser projection technology continues to power next-generation cinematic experiences across the region, enabling exhibitors like SF Cinema to deliver vibrant, immersive presentations that resonate with today’s moviegoers.

Looking ahead, SF Cinema plans to continue upgrading its venues to maintain the highest standards and adopt the best available technologies. As entertainment habits evolve, the exhibitor remains confident that the cinema experience—enriched by bright, sharp, and vivid visuals—will continue to play an important role in Thai moviegoing culture.